Mestia is the regional capital of Svaneti. It is also the main centre of tourism for the region. It is a relatively small town of around 2,600 inhabitants, but it is the main service centre for the Svaneti region and as such has many of the characteristics of larger cities. It is a very tourist-friendly town, in part due to several major construction activities including a new road (a twisty but well-maintained mountain road), a renovated town centre with a number of new buildings, and a new airport. 

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